The Weather Channel, Inc. ("The Weather Channel") is strongly committed to protecting your privacy. This Privacy Policy discloses how we collect, use and share information we gather about you on The Weather Channel Affiliate Website located at http://www.weatheraffiliate.com and the choices you have regarding our use of and your ability to correct the information. This Privacy Policy applies only to The Weather Channel Affiliate Web site. We hope that this disclosure will enhance your experience on the Internet and reinforce the trust that you place in the products and services of The Weather Channel.

Information Collected Online
The Affiliate Web site is available only to authorized, registered users. In order to maximize your experience and to provide you with enhanced products and services, The Weather Channel collects personally identifiable information (e.g., name, business address, e-mail address, etc.) and demographic data (e.g., MSO, affiliate name, advertising agency, area of responsibility, number of subscribers, zip code, etc.) that you voluntarily supply to us. Some examples of instances when we collect personally identifiable information include when you:

• Register for access to the Affiliate Web site
• Complete a survey
• Enroll for participation in a promotion, contest or sweepstakes
• Send us an e-mail message
• Download or order materials, or
• Submit materials to The Weather Channel

How We Use Your Information
We use the information you provide in a limited number of ways. We may use the information to service your account, conduct a transaction that you have requested, display information that matches your profile, notify you if you have won a contest or sweepstakes, improve operation of the Affiliate Web site, evaluate the usefulness of our programs and materials and compile demographic statistics about our users. We may on occasion combine information about you that we have with information we obtain from other parties to enhance our ability to offer to you those products or services that may be of interest to you.

How We Share Your Information
One of the most valuable assets of our business is you. The Weather Channel does not rent, sell or share personal information about you with other people or nonaffiliated companies except as described below.

The Weather Channel Companies
We provide you with the opportunity to opt in to receive marketing and sales information from The Weather Channel Companies. If you opt in, The Weather Channel Companies will use your personally identifiable information to inform you of other products or services available from The Weather Channel Companies, including The Weather Channel, The Weather Channel Interactive, WSI (Weather Services International) and EEC (Enterprise Electronic Company). These products and services may include, for example, promotions, marketing and sales materials and information.

Third-Party Processors
When you submit your personal information on the Affiliate Web site, it may be shared with a reputable third party ("Third Party Processors"). These Third Party Processors may include, for example, companies that operate the Affiliate Web site or handle shipping for The Weather Channel. These Third Party Processors may organize, administer, process, and/or analyze data on our behalf to help us provide more relevant offers to you and to eliminate the delivery of duplicate offers. In addition, these Third Party Processors correct and/or update users' data based on information we provide them. We may also use Third Party Processors to deliver materials to you via e-mail or postal service. The data we provide to Third Party Processors is securely stored and maintained by them so that it can be accessed when needed for future purposes. Further, all such Third Party Processors are contractually bound by us to keep the information confidential. All information provided to Third Party Processors is used by them only to carry out the service they are providing for The Weather Channel.

Links to Other Web Sites
Like many Web sites on the Internet, The Weather Channel links to pages located on Web sites maintained by various other entities not bound by our Privacy Policy. In some cases you may link to pages of other Web sites that are framed with elements of the Affiliate Web site such as in the header or footer. The URL will identify the site you are visiting. We are not responsible for the information collection practices of other Web sites. The Privacy Policies of other organizations may differ from ours, for example, with respect to the level of security, use of cookies, and collection, use and disclosure of personally identifiable information.

Purchase or Sale of Businesses
The Weather Channel continually looks for ways to improve our business. One such way of improving our business might be to buy or sell a company. If we buy or sell a business, databases containing personally identifiable information will likely be transferred as part of the sale. If we buy a business, we will honor the requests of that business's former customers regarding their personally identifiable information. If in connection with a sale there will be material changes to the way personally identifiable information is being used, affected consumers will be notified via e-mail and will be given the opportunity to opt-out.

Other Limitations on Privacy
We may provide personally identifiable information without your permission (i) pursuant to judicial or other government subpoenas, warrants, or orders; (ii) where The Weather Channel believes our property or an individual's safety or security is at risk; iii) if we find that your actions violate our Legal Restrictions and Terms of Use; or iv) where otherwise required by law.

IP Addresses, Cookies, Web Beacons and Gifs
The Weather Channel uses various Internet technologies which help us to manage our site operations and track usage behavior so that we can tailor information to make your visits more relevant and productive. These Internet technologies include:

• IP Addresses: random numbers assigned to individual computers which The Weather Channel uses to administer our Web site and help diagnose problems with our servers.
• Cookies: small electronic files transferred from our Web site to your hard drive. Cookies enable The Weather Channel to recognize repeat visitors, track usage behavior and facilitate your access to and use of our site. If you wish, you can choose to have your computer warn you each time a Cookie is being sent, or you can choose to turn off all Cookies. You can do this by resetting your browser (such as Internet Explorer) settings. Each browser is a little different, so look at your browser Help menu to learn the correct way to modify your Cookies. If you turn Cookies off, however, you won't have access to many of the features which make your experience more efficient and some of our services will not function properly.
• Web Beacons (sometimes called single-pixel Gifs): electronic images that allow The Weather Channel to count users who have visited certain Web pages we wish to track. For example, The Weather Channel may include Web Beacons in promotional email messages in order to count how many messages have been opened and acted upon.

Information that is collected via IP Address, Cookie and Web Beacon technologies is not personally identifiable. However, if you choose to provide The Weather Channel with personally identifiable information, this information may be linked to the data stored in these technologies. In addition, we may share aggregate (not individual) site usage statistics and demographic information with third parties, but this information will not include any personally identifiable information. Personal information about you as an individual will not be provided to any third party without your consent, except under the circumstances described above in the "Third Party Processors" and "Other Limitations on Privacy" sections.

Opting-Out, Corrections and Cancellations
In order to receive an offer or promotion via e-mail from The Weather Channel or a third party, a user must have chosen to receive it during a registration process. To completely ensure that we have your consent, we make sure that each e-mail we send you presents the additional opportunity to opt-out of receiving future e-mails. To reset your password, update your personally identifiable information, correct any information, make changes to your preferences, unsubscribe to any e-mail subscriptions or to opt-out of any services, you may access your profile through the edit profile link on each page of the Affiliate Web site.

Children's Privacy
The Weather Channel is committed to protecting the safety and privacy of young people using the Internet. We do not knowingly collect personally identifiable information from children under the age of 13 and believe that children should get their parents' or guardians' consent before giving out any personal information. Our Web site may contain links to third party Web sites geared to children. The linked sites are not under the control of The Weather Channel. We are not responsible for the contents of any linked site or any link contained in a linked site, nor are we responsible for the privacy practices of the operators of those sites with respect to children. We strongly encourage parents and guardians to review the Privacy Policies of all linked sites.

Our Commitment to Security
Keeping the information you provide to The Weather Channel secure is important to us. We have put in place appropriate physical, electronic and managerial procedures to protect and safeguard your data. Of course, although The Weather Channel uses standard industry practices to protect your personal information, we cannot guarantee that your communications with our site will never be unlawfully intercepted, or that your personal information will never be unlawfully accessed by third parties.

Changes to the Privacy Policy
The Weather Channel reserves the right to alter our Privacy Policy as business needs require. If we decide to change our Privacy Policy, we will post those changes here so that you will always know what information we gather, how we might use that information and whether we will disclose it to anyone. All changes to this policy will be posted on our Web site prior to the time they take effect. In the event that we make material changes to the way we use personally identifiable information, affected consumers will be notified via e-mail and will be given the opportunity to opt-out.

The Weather Channel, Inc.
Attn: Affiliate Marketing Department
300 Interstate North Parkway SE
Atlanta, GA 30339