The Weather Has Never Looked Better.

The Weather Channel continues to quickly ramp-up its native HD offerings, with virtually all studio programming being available in true High-Definition by end of August 2008, way ahead of schedule!

Consumers come to The Weather Channel with a purpose, to get information that they need to help plan their day. Whether it’s packing for a family vacation, planning a business trip or a wedding, weather plays an important role in our day to day. It’s no wonder why consumers rank The Weather Channel #1 in “Valuable” for the ninth year in a row!¹

The Weather Channel HD will help you attract and retain passionate, quality subscribers in today’s competitive marketplace. The Weather Channel HD will put you so close to the action, you’ll want to reach for an umbrella.

1 Source:  TWC Consumer & Strategic Research. 2008 Beta Brand Identity Study -- Rank among 52 Basic Cable networks.

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We asked our viewers to tell us why they love The Weather Channel.